THE MULTI-DIMENSIONAL INITIATIVES OF
DANA ASIA: TO FIGHT POVERTY &
THE PLASTIC CRISIS IN THE PHILIPPINES

Authors: Lotti Fraser & Duncan Power, Dana Asia

The Blue Planet-A Magazine on Sustainability

ISSN: 2652-7987 (Online) ISSN: 2652-7995 (Print)

Article: 2 Issue: 4 Volume: 1 2022

Photography by

Vijay Mandave

Introduction

The planet faces a plastic pollution crisis. It is estimated that only 9% of plastic produced has been recycled, with a huge 79% of the world’s plastic ending up in landfills or the natural environment. Few places are this problem more evident than in the Philippines, the third-largest

contributor of plastic waste in the world. nearly Every year, the Philippines contributes an estimated 0.75  million metric tons of
Compounding this crisis is the increasing levels of poverty brought about by the COVID-19 pandemic. With so many finding themselves in increasing debt, it is growing increasingly difficult for the most vulnerable to lift themselves out of poverty

Social Housing Community Project at Metro Manila.

The crisis in the Philippines is deeply complex and solutions are neither straightforward nor instant. One thing, however, is clear: economically sustainable livelihood options are urgently needed for those living in poverty to survive and thrive.
Dana Asia Ltd is a non-profit registered organization in Australia and the Philippines. It is working to develop sustainable solutions to social problems in some of Southeast Asia’s poorest communities.
mismanaged plastic into the ocean, including 60 billion sachets, 17.5 billion shopping bags, and 16.5 billion sandwich bags. As a result, natural water sources are heavily contaminated and waterways are clogged, leading to worsening flooding – an
Every year, the Philippines contributes an estimated 0.75 million metric tons of mismanaged plastic into the ocean, including nearly 60 billion sachets, 17.5 billion shopping bags, and 16.5 billion sandwich bags.
To address the issue of plastic waste and lost
issue already exacerbated by climate change. estimates that COVID-19 has plunged between 88 and 115 million people into extreme poverty. In the Philippines, 4 million more Filipinos were pushed into poverty in the first half of 2021 and many lost their livelihoods entirely.
livelihoods in the Philippines , they are developing a new project concept within some of Metro Manila’s social housing development sites.
Social housing developments are growing across Metro Manila, as part of a government resettlement scheme.
Though these new social housing sites provide safe homes for families the newly-formed communities are largely without any other
The Philippines government’s Alternative Housing Program & People’s Plan for Informal Settler Families is working to relocate the capital’s some 200,000 informal settler families (ISFs) living along dangerous flood-prone waterways to new social housing development sites.
These informal settler communities belong to the urban poor sector, having come primarily from poorer rural provinces to Metro Manila in search of jobs and livelihood opportunities. Associations and Cooperatives are forming to facilitate the resettlements, manage the housing estates, and ensure the rights of community members are upheld throughout the relocation process.
The Philippines government’s Alternative Housing Program & People’s Plan for Informal Settler Families is working to relocate the capital’s some 200,000 informal settler families (ISFs) living along dangerous floodprone waterways to new social housing development sites.

amenities. One of the big challenges for the urban poor is access to affordable goods.

Without a local market, families are forced to travel to supermarkets to buy groceries and for those living in extreme poverty, marked-up supermarket prices are often unaffordable. In some cases, housing developments have no access to mains water and drinking water is provided by private suppliers, making it expensive for households. Further input and support are needed to create thriving communities and micro-economies within the housing sites.
Social entrepreneurial intervention of Dana Asia
Over the past few years, Dana Asia has been working within some of these housing developments to address key challenges, in coordination with the Federation of Housing Associations and government agencies. The primary objective is to stimulate new business activity through microfinance and capacity building, equipping community members with the resources to set up their own small businesses through which they can earn an income.
In addition, the setup of wet and dry markets in housing sites brings affordable goods to community members, plus business opportunities for producers and food vendors who can avail themselves of microfinance loans to start and grow their businesses. Grameen-style microfinance loans are specifically aimed at the poorest members of society who would otherwise not be eligible for traditional micro-loans, with low interest rates and flexible repay ment schemes.
All microfinance loan packages come with capacity building in financial management and business development, with mentorship to give business owners the best chance of success. Increased business activity means increased money circulating at the community level, enabling micro-economies to grow and lifting the overall GDP.
Dana Asia’s two impactful interventions:

1.  Microfinance solutions for  poverty reduction

With pilot projects complete and now being scaled and replicated, project evaluations have shown success for the community members who set up new businesses with the help of microfinance loans. As one example, Jay was working as a contractual maintenance worker,
earning just 9,000 PHP (245 AUD) per month, but was forced to stop work in March 2020 when the pandemic hit.
Environmental sustainability: turning plastic waste into eco-bricks
When Dana Asia initiated social business activities in his community in March 2021, Jay applied for a microloan to start a food vendor business. His first loan of PHP 7,000 (AU$190) gave him the start-up capital he needed to kickstart his business selling burgers and sandwiches. He and his wife worked hard to keep the business going through Manila’s strict community lockdowns and were able to repay the initial loan and secure a second and third loan of PHP 10,000 (AU$272) and PHP 15,000 v(AU$408) respectively.
All loans were used to buy more capital and diversify the food items on offer to attract more customers. Now, in 2022, their average sales total PHP 4,000 (AU$109) per day, with a net income of PHP 1,000 (AU$27): more than twice the daily income when Jay was a contractual worker.
Jay’s story is just one example of the potential that this project concept can bring to urban poor communities.
With environmental sustainability being a growing issue within housing developments and plastic waste a particular area of concern, Dana Asia’s new project concept will address plastic waste management issues. Working in collaboration with local partner such as sustainable building firm Green Antz, recycling hubs will be established in social housing sites to collect plastic waste from local households and businesses to recycle it into eco-bricks to reduce plastic waste and improve the natural environment in urban poor communities.
All loans were used to buy more capital and diversify the food items on offer to attract more customers. Now, in 2022, their average sales total PHP 4,000 (AU$109) per day, with a net income of PHP 1,000 (AU$27): more than twice the daily income when Jay was a contractual worker.The bricks meet building standards and can be used in the construction of more social housing units as well as small business structures, such as sustainable consumer stores.
Dana Asia’s Microfinance for economic empowerment

 More information on eco-bricks and other sustainable building
materials can be found at https://www.greenantz.com/

Multi-dimensional impacts
Through these two projects, Dana Asia aims to achieve positive economic, environmental, and social, impacts:
1.  Economic impact
Creating jobs in impoverished communities and strengthening local microentrepreneurs through capacity building and microloans will support the setup and scaling of sustainable small businesses. Specific microfinance products will be designed for specially-designed sustainable small businesses, such as eco-consumer stores.
In the Philippines “sari-sari” stores are found on every corner stocking essential goods and fresh produce. The project will pilot a new eco sari-sari model to champion zero-waste retailing with refill stations and single-use plastic alternatives. Examples of such eco stores are popping up across Manila and show the potential to lower the cost of everyday goods by up to 40% compared with the price of conventional retail store.
Microfinance products will include training elements in sustainability, as well as the standard business development and financial management. This new social business activity within housing sites will promote economic growth and improve livelihoods while stimulating business activity.
Mushroom house for micro business and nutritional food source
2.  Environmental impact
As well as reducing plastic waste through recycling initiatives, the project will also put a big emphasis on creating sustainable sources of fresh produce in communities where access to affordable fresh goods can be difficult. Livelihood skills training in home-based gardening, such as mushroom growing, gives community members practical skills that they can use productively to grow vegetables to sell for a small income or to consume to increase the family’s intake of nutritious fresh produce. Working with technical partners, the project will set up urban gardening modules designed for small spaces within urban backyards.
Mushroom houses are an example of this: at only 1.5m x 2m in size they easily fit into a small space with the capacity for 250 mushroom bags. Houses have the potential to grow an average of 2kgs of mushrooms per month over a 4-month cycle. Microfinance options are available for the start-up capital, and fully operational houses can achieve a potential net income of PHP 4,000 (AU$110) per month.
Not only do such activities lead to increased household income levels, but also increase the money circulating at a community level. Improved access to fresh produce also improves food security and promotes sustainable livelihoods.
3.  Social impact
Dana Asia aims to achieve two key social impact objectives through this project: ecological sustainability and sustainable economic development. Recycling waste plastics will clean up the natural environment and promote responsible consumption.
Microloans bring new options for work and training to the most marginalised, tackling social injustice and opportunity gaps. Stimulation of business activity increases the income circulating among both producers and consumers, positively impacting the community as a whole. Empowering local communities and building the capacity of local leaders encourages sustainability for long-term social impact.
Project implementation
Projects like these are not without their challenges. Sustainability is a fairly new concept for these communities and its newness presents two challenges. Firstly, limitations in existing infrastructure mean options
Micro finance for economic empowerment
Eco bricks in production
Eco bricks advancing circular economy
for renewable energy, plastic alternatives, recycling systems etc are also limited. Many NGOs, businesses, civil society groups etc are doing excellent work in this area with many initiatives showing transformational progress. For widespread adoption of more sustainable practices, collaborative, multi-sector working is essential to have the biggest impact.
Secondly – possibly the bigger challenge – is the need for capacity building and changing of mindsets towards more sustainable practices. Learnings and real-life experiences within the Philippines context are limited compared with many more developed countries, but much can be taken from successful initiatives in other countries and adapted for the Philippines context.
Part of becoming more environmentally conscious is simply breaking habits: different approaches can easily replace bad habits ingrained in society if they gain enough momentum. As a common example, single-use plastic bags are seen as a cheap option for store owners but giving them to customers is an entrenched habit.
As is shown by many successful initiatives across the globe, if shops stop offering free plastic bags customers soon adjust and simply bring their own. Breaking that habit by introducing convenient alternatives will go a long way towards reducing reliance on single-use plastics overall.
Affordability is also a key factor. The reason sari-sari stores sell
examples of how eco stores can be profitable and environmentally friendly. Business owners must first be motivated to take on a newmodel of business for success to be possible.
Globally, the balance between financial and environmental sustainability is a topic much discussed. In many cases, the more environmentally-friendly approach is a more expensive one.
products in sachets, for example, is because full bottles are too expensive – buying in small amounts is the only affordable option for a low-income consumer. Sachets offer no economic incentive to be recycled, unlike PET bottles, and will end up in landfills or water sources, and contributing significantly to the plastic crisis.
The challenge here is shifting from the short-term view to the long-term. In the long-term, bulk purchasing has proven time and again to be cheaper, but investment is needed for the initial purchase and more financial resources should be made available to communities to make such economies of scale viable for poorer communities.
Affordability is also a key factor. The reason sari-sari stores sell products in sachets, for example, is because full bottles are too expensive – buying in small amounts is the only affordable option for a low-income consumer.
Sachets offer no economic incentive to be recycled, unlike PET bottles, and will end up in landfills or water sources.
For families living in extreme poverty, the priority will always be financial sustainability – if there is a risk that a more environmentally sustainable way of conducting business might negatively affect their profit margins, it is unlikely business owners will be incentivised
To address this, testing the model is essential to give working examples of how eco stores can be profitable and environmentally friendly. Business owners must first be motivated to take on a new model of business for success to be possible.
Dana Asia’s work within housing sites aims to challenge tradition and introduce new, innovative
Globally, the balance between financial and environmental sustainability is a topic much discussed. In many cases, the more environmentally-friendly approach is a more expensive one. For families living in extreme poverty, the priority will always be financial sustainability – if there is a risk that a more environmentally sustainable way of conducting business might negatively affect their profit margins, it is unlikely business owners will be incentivised.

To address this, testing the model is essential to give working

ways of thinking to establish socially,financially, and environmentally sustainable businesses. By keeping sustainability as the core message throughout, solutions to poverty and the plastic crisis are possible.
Dana Asia’s work within housing sites aims to challenge tradition and introduce new, innovative ways of thinking to establish socially, financially, and environmentally
Dana Asia bringing smiles to many
Dana Asia bringing smiles to many
sustainable businesses. By keeping sustainability as the core message throughout, solutions to poverty and the plastic crisis are possible. The examples given here are real-life examples of projects currently active in Metro Manila, Philippines. None of this would be possible without the support of local partners and funders.
Reference:
Anyone interested in partnering with Dana Asia or supporting through much-needed funding can contact [email protected].
#biodiversitymatters

Photography by

Mark Freed
#biodiversitymatters

Photography by

Rupam Bose
Introduction
The planet faces a plastic pollution crisis. It is estimated that only 9% of plastic produced has been recycled, with a huge 79% of the world’s plastic ending up in landfills or the natural environment. Few places are this problem more evident than in the Philippines, the third-largest contributor of plastic waste in the world.
Every year, the Philippines contributes an estimated 0.75 million metric tons of mismanaged plastic into the ocean, including
Compounding this crisis is the increasing levels of poverty brought about by the COVID-19 pandemic.

Social Housing Community Project at Metro Manila.

The crisis in the Philippines is deeply complex and solutions are neither straightforward nor instant. One thing, however, is clear: environmentally and economically sustainable livelihood options are urgently needed for those living in poverty to survive and thrive.
Dana Asia Ltd is a non-profit registered organization in Australia and the Philippines. It is working to develop sustainable solutions to social problems in some of Southeast Asia’s poorest communities.To address the issue of plastic waste and lost livelihoods in the
nearly 60 billion sachets, 17.5 billion shopping bags, and 16.5 billion sandwich bags. As a result, natural water sources are heavily contaminated and waterways are clogged, leading to worsening flooding – an issue already exacerbated by climate change.
Compounding this crisis is the increasing levels of poverty brought about by the COVID-19 pandemic.
Every year, the Philippines contributes an estimated 0.75 million metric tons of mismanaged plastic into the ocean, including nearly 60 billion sachets, 17.5 billion shopping bags, and 16.5 billion sandwich bags.
Philippines, they are developing a new project concept within some of Metro Manila’s social housing development sites.